WCRC Brands Illustrated up till 15 October | Page 73

Innovative Content: With traditional media, content was
the king. With digital media, content becomes the emperor. This
is even more true in a passage of digital transformation, where
customers become more demanding and traditional outbound
marketing looks outdated. In the next years we will witness a
better blending of paid, owned and earned media. Visual stories
with a positive tone will reign, because loyalty runs hand-in-hand
with emotions. At the same time, companies will get serious about
virtual and augmented reality.
People-based Marketing: Creating content