WCRC Brands Illustrated up till 15 October | Seite 70

BI Bollywood A MASTERFUL STROKE! Directed By: S.S. Rajamouli Starring: Prabhas Raju Uppalapati, Rana Daggubati, Anushka Shetty, Tamanna Bhatia Production Company: Arka Media Works Running Time: 2 Hour 39 Minutes BAHUBALI - THE BEGINNING, THE FIRST OF A TWO PART SERIES, PROMISES TO BE A SAGA THAT WILL MOST DEFINITELY GO DOWN THE ANNALS OF HISTORY. T he story commences with the life of Sivudu (Prabhas) who is unaware of his noble lineage lives a solitary life. Smuggled from his kingdom and raised by Sivagami (Ramya Krishnan) in a different tribe. One fateful day Sivudu encounters Avanthika (Tamanna Bhatia) who is a master assassin from a rebel group that intends on crushing King Bhallala Deva (Rana Daggubatti) of Mahishpati and rescuing Devasana (Anushka Shetty). Shivudu despite understanding nothing of it decides to assist the rebels in their cause since he is smitten by Avanthika. Setting off on his journey, he moves towards fulfilling his own destiny as BAHUBALI and in process setting in motion a series of events that lead to the second chapter. Director S.S. Rajamouli’s blockbuster multi-lingual film “Bahubali” reportedly raked in INR 500 crores within three weeks of its release. The movie hit around 4,000 screens worldwide in Telugu, Tamil, Hindi and Malayalam languages and is touted as one of the most expensive films made in the country with a reported budget of about INR 200 crores. The film generated unprecedented interest among the audience despite a lengthy runtime. However, the film left the narrative incomplete as a second part is expected to be released next year. The film, much appreciated for its visual and other special effects, is a period action drama that took nearly three years to complete. The flamboyant set, VFX, sound, edit, cinematography and most importantly, the screenplay of the film is incredible. The viewers went agape at the expanse of the visual effects used. Compared to the usual Indian standard of computer generated imagery work in films, the effort and technicality that went into making BAHUBALI is visibly evident in the mind-boggling city of Mahishmati, the dazzling waterfalls, and the cliffs. The film boasts of being India’s costliest and grandest till date both on budget and scale. Feedback@brands-illustrated.com 70