WCRC Brands Illustrated up till 15 October | Page 68

BI Product Features LAMBORGHINI 88 TAURI L amborghini 88 Tauri is a luxury smartphone from Tonino Lamborghini, a merchandising company founded by the Tonino, son of Lamborghini (the company that makes luxury sports cars founder Ferruccio Lamborghini. The phone not only features premium materials and a unique design but also boasts top-end hardware specifications unlike most other luxury phones. Of course at a price of Rs 4 lakh plus, the smartphone is targeted at high net worth individuals, who’d care more about the snob value quotient than the value for money it offers. The phone is assembled by hand and receives a unique device number. It features some design elements borrowed from Lamborghini’s family company that makes super premium cars. Lamborghini 88 Tauri runs Android 4.4 KitKat and besides a few skinned app icons, the UI does not feature customisations and is close to stock version of the OS. The phone is powered by a 2.26GHz Qualcomm Snapdragon 801 quad-core processor, Adreno 330 GPU and 3GB RAM. It comes with a 3400mAh battery, 64GB internal storage expandable via microSD card and Wi-Fi, 3G, 4G (FDD LTE 1800MHz) and NFC connectivity options. Interestingly, the phone is a dual-sim device. At 250 grams, the Lamborghini 88 Tauri is an unwieldy device and measuring 158.6x80x13mm, it’s hard to put the phone in your pocket. However, it’s unlikely that people who buy it would not want to flaunt it. ONEPLUS POWERBANK Capacity: 10,000mAh Price: Rs 1,399 Weight: 220 grams Thickness: 16.2mm thick Variants: Sandstone Black and Silk White T he company has carried forward the design language of Oneplus phone range to its power bank. The power bank is among the best looking power banks in the market with a curved bottom that compliments the looks. It has two USB ports that can be used to charge two devices simultaneously. There aren’t any buttons to switch on the battery pack. Just connect the smartphone and the power bank turns on. A gentle shake wakes up LEDs that share the battery status. The OnePlus Power Bank takes close to six hours to charge and claims to have numerous safety features which includes the power bank not heating up and stopping the process of charging when the device is fully charged. Negative point: Loses charge on standby. 68