WCRC Brands Illustrated up till 15 October | Page 40

BI TrailBlazer
PALLAVI SINGH

Director Marketing at HarleyDavidson India, Gurgaon India
Alma Mater:
Birla Institute of Management &
Technology
Ethnicity: Indian
Specialties: Brand Management,
Positioning, Market Development,
Communication

POOJA JAIN
Director at Luxor
Group
Alma Mater:
London School
of Economics
Ethnicity: Indian

Pooja Jain serves as an executive director of Luxor
Writing Instruments at Luxor Group. As the head of
business operations of Luxor, she is actively involved
in positioning premium brands like Waterman and
Parker in an Indian context. She gained an insight into
effective corporate branding and her experience paid
rich dividends when she launched the B2B division of
Luxor writing instruments in 1998.
She also plays an active role in business lines dealing
with hospitality, technology and finance. Young and
enthusiastic,she has a zeal for community services
and takes active interest in promoting education
among underprivileged children. She is also a great
advocate of technical education and has taken effective
measures to help spread computer literacy.