WCRC Brands Illustrated up till 15 October | Seite 34

BI TrailBlazer

Interview with

MANMEET VOHRA
I

t takes effort to identify a vision that your customers will
find credible and aligned with their values. How have you
been crafting such a vision for your company? ited Tata

Tata Starbucks Private Limited is a partnership between two strong companies
that are committed to building the Starbucks brand and delivering the unique
Starbucks Experience to customers in India.
We constantly endeavor to deliver the unique Starbucks Experience and
our brand promise to our customers – every day. Our partners (employees)
Manashi
Guha
is an
eminent
professional
are at the heart
and soul
of our
signature marketing
Starbucks Experience,
and the
who
served
as General
Manager
L’oreal
India
passion
they demonstrate
about our
coffees andatour
stores every
dayfor
andthe
with
every
cup
is
what
enables
us
to
create
a
consistent,
welcoming
environment
time span of two years before being designated on the
so our customers can enjoy their daily cup of coffee, exactly as they want it.
post
VP-marketing.She
lead
teams
to establish