WCRC Brands Illustrated up till 15 October | Page 28

BI TrailBlazer
DIVYA PATHAK
Director-Marketing at Sony
Pictures Entertainment
Alma Mater:
Sydenham Institute of
Management Studies and
Research
Ethnicity: Indian
Divya Pathak has huge experience across
various business verticals, including brand
and film launches, category and genre
creation, franchise building and revenue
generation across multiple revenue
streams. She carries experience of film and
entertainment industry with major studios
such as The Walt Disney Studios and
Sony Pictures Entertainment. Prior to her
entertainment industry experience, Divya
Pathak’s previous assignment was with JWT
where she handled Hindustan Unilever,
Kellogg’s and other global brands.

GAYATRI YADAV
Executive Vice President Marketing
& Communications at Star India Pvt
Ltd
Alma Mater:
Indian Institute of Management Calcutta
Ethnicity: Indian

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Gayatri Yadav has more than 22 years of experience in
marketing. Before Star TV her last assignment was as
marketing director, General Mills India. She has been
associated with the company for about 14 years.
Earlier, she has also worked with Procter & Gamble
India. She has a strong marketing functional experience
across brand building, communication development,
strategy planning, market research/consumer insight,
new product development and launch support, and trade
marketing/sales support.