WCRC Brands Illustrated up till 15 October | Page 25

BIDISHA
NAGARAJ
Group President
Marketing at Coffee
Day Group
Alma Mater:
Bangalore University
Ethnicity: Indian

Bidisha Nagaraj is president, marketing, at Café Coffee Day, the
Indian retail café chain. Prior to this,
Nagaraj was head of consumer marketing at Google India. Her
chief responsibility at Café Coffee
Day is to enhance the position of the brand and increase its
consumer loyalty through various innovative channels.
She started her career in advertising at Lowe (then Lowe Lintas
Advertising), rising up to become group account manager within
five years, before applying her entrepreneurial skills to start her
own handicraft exports company. Her exp