WCRC Brands Illustrated up till 15 October | Page 18

BI TrailBlazer

ABANTI
SANKARANARAYANAN
Marketing & Innovation Director,
Diageo India
Alma Mater: Indian Institute of
Management, Ahmedabad
Ethnicity: Indian
Abanti Sankaranarayanan is heading Marketing & Innovation since
2010 for Diageo in India. Diageo is the world’s leading premium
drinks company with a portfolio of world-leading iconic brands such
as Johnnie Walker, Smirnoff, Guiness, Bailley’s, Tanqueray, Ciroc
and Gordon’s.Headquartered in London, Diageo is listed on the
London Stock Exchange. Abanti was previously associated with Tata
Administrative Service for key marketing roles for the time span of
eighteen years.

18

Althea Shah is a senior
marketing professional with
over 13 years of experience
in leading the corporate
marketing and communications
for the multi-crore company
F2 Fun & Fitness Pvt Ltd,
is running the Gold’s Gym
brand for over 12 years
having broad retail marketing
experience, encompassing
strategic planning, qualitative
& quantitative research,
interactive marketing, creative
development, media planning
& buying, database /directmarketing, public relations,
sales promotion and visual
merchandising, corporate
positioning, gym launches,
online strategies, events,
intellectual properties &
business development
strategies with the ability and
skill set to provide creative,
innovative, enthusiastic and
forward-thinking leadership in a
team environment. Focused on
achieving continuous, improved
business performance.