Become an Underwriter
Reach Your Clients in the Heart of Carrboro.
Underwrite a show on WCOM, Chapel Hill and
Carrboro's Community Radio Station.
Who are WCOM's listeners?
The station’s signal covers an area with an estimated
population of 50,000, including Southern Village,
downtown Carrboro, Carrboro Plaza, UNC and much of
Chapel Hill. Our online stream and podcasts are
available wherever there is an internet connection.
WCOM’s volunteer DJs and management generate a
strong community-minded listener base.
What can I hear on WCOM?
WCOM’s programming appeals to a wide variety of
listeners and includes
talk shows on hot topics like alternative energy, race
relations and cutting-edge research
local news
music ranging from old-time to new jazz
more than 20 hours a week of Spanish-language
programs.
How is underwriting different from advertising?
Underwriting is a way to support non-commercial,
public radio stations. Underwriting announcements are
factual and understated, and seek to inform listeners
about a service rather than induce them to purchase a
product. The cost of underwriting can be deducted
either as a business expense or as a charitable
donation.
How can underwriting help my business?
With WCOM’s eclectic fare, you can select the show or
shows to support that reach the demographic you want,
be it homeowners, artists, youth, Latinos, or another
group entirely. Because there is no commercial clutter,
your message will always stand out. Your
announcements will be heard and remembered by the
show’s listeners, who support those businesses
supporting their favorite shows.
What are my underwriting options?
WCOM is seeking station underwriters as well as
underwriters for each locally-produced show.
Show underwriting is available for one
announcement on that show each week at the rate
of $120 per year.
A variety of “stati on” underwriting options are
available, including the WCOM “Golden Voices” and
“Angel” levels.
For $500 per year, WCOM’s Golden Voices
underwriters receive one announcement per week
on an individual program, as well as one
announcement per day elsewhere in the program
schedule. Also, the supporter’s logo is prominently
featured on WCOM’s website.
For $1000 per year, WCOM’s Angel Voices receive
one announcement per week on two individual
programs, as well as one announcement per day
elsewhere in the program schedule. Also, the
supporter’s logo is prominently featured on
WCOM’s website.
What if a show I underwrite goes off the air?
The announcement will be transferred to a show
with a similar audience for the remainder of the
contract period.
Great! What is the next step?
You can easily and quickly sign up as an underwriter
through PayPal
PayPal - The safer, easier way to pay online!
our online donation portal. We welcome you to get
in touch by emailing the station manager or by
regular mail (300-G East Main St., Carrboro, NC,
27510). Thank you for your support.