CONTENT MARKETING
4
Reasons Behind The Growing
Popularity Of Content Marketing
BY TAMARA CLANDENING
C
ontent marketing is one
of today’s fastest growing
tactics to gather sales leads.
Brilliantly written content
can bring more people to
your website. Content marketing is
not just advertising; it is a way to show
customers your company’s real identity
and expertise. Content marketing has
changed the way that customers interact
with businesses. Content marketing can
help boost your business and bring more
potential customers in the door.
Here are four ways to generate more
sales and pull in new customers using
content marketing:
1. BUILD VALUABLE RELATIONSHIPS
Content marketing is a valuable way
for businesses to build up a strong
relationship with their audience and
help them to grow their sales. It leads to
increased revenue by meeting prospects
wherever they are in the process of
purchasing and then cajoling them
towards your business by providing
them with the necessary knowledge
they need to start their next leg of the
purchasing journey.
2. ENHANCE YOUR BRAND IMAGE
Different sizes and types of business can
improve their brand image by sharing
high-quality content to current and
potential customers. By exposing your
audience to consistently high-quality
content, you will be able to win their
trust and establish your brand name
while making your brand an authority
in its field.
3. INCREASE THE RATE OF CUSTOMER
ENGAGEMENT
Content marketing is a great way
to let marketers see improvement
on your social media platforms and
increase more traffic to these platforms.
This is the most personalized tool
available today to make your content
more effective. It helps you beat your
competitors in a sustainable way.
4. IMPROVE YOUR SEO RANKING
High-quality content is more valuable
in terms of search engine optimization
(SEO). With good quality content,
you will be able to increase your SEO
ranking, and an excellent SEO ranking
will bring more traffic to your website. +
Tamara Clandening is a Commercial
Account Executive and the Social Media
Coordinator for Waypoint Insurance.
She has dedicated focus on client needs
and understands the importance in
looking at things differently and evolving
our skills as the business landscape
changes. Engaging on social media is
a great way to connect with our clients,
share information about coverages and
what we do in our communities. Be sure
to follow us on Instagram, Twitter and
LinkedIn and check us out online at
waypoint.ca
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