E. L. F
dreams, drive any car you like, work two days a week, or go on exotic vacations to different places? Whatever your dream life may be, the good news is that you can achieve your dream if you’ re willing to take the time to learn how to get it.
Wherever you live, you can see successful people living a life of financial freedom no matter what the state of the economy or where they might be living at the time. These people simply learned what it takes to become financially free, and then they did what it took to make it happen.
Now right away, it’ s easy to come up with excuses. You can say,“ In my industry, things are tough. In my business, my customers, clients, patients, members, and donors are different. In my area of the country, the economy isn’ t doing as well.”
Before you let this type of thinking pour cold water over your dreams of financial freedom, just ask yourself,“ Are there people in your industry right now who live near you and are rich or are at least making good money?” If other people can do it, why can’ t you?
Regardless of your present situation, regardless of the economy, regardless of who’ s the leader of the country, and regardless of your past, you can make a lot more money in your business, and you can do it easily and quickly. You can do it now, and you can do it right where you’ re living.
Done right, E. L. F. marketing will bring you a crowd of people premotivated, prequalified, preinterested, and predisposed to doing business with you. This marketing sifts, sorts, and screens the people you want to talk to while
BY: JOE POLISH FOUNDER & CREATOR, GENIUSNETWORK. COM ignoring the people you shouldn’ t be talking to because they don’ t need or want whatever product or service you’ re trying to sell.
If you don’ t do your marketing right, you wind up spending an enormous amount of time talking to people on the phone, electronically, or in person. This takes away time you could be making money by actually delivering your product or service to paying clients. More importantly, you wind up wasting time talking to people who have no interest in whatever it is you’ re selling.
The goal of E. L. F. Marketing is to put your marketing strategies on autopilot so they consistently and reliably deliver you the right prospects who want to buy what you have to sell. E. L. F. Marketing makes you more sales, which translates into greater profits, less wasted time, and fewer frustrations.
Gary Halbert, one of the greatest copywriters who ever lived, said,“ You’ re in the arithmetic business.” Whatever business you think you’ re in, the goal of that business is to make a profit— and profit is only useful to the degree that you can use it. You can have a profitable HALF business, but if you have no time, no joy, and your business is painful, I don’ t give a damn how much money you make; that’ s not an E. L. F. business.
The whole concept of E. L. F. Marketing focuses on maximizing your productivity and maximizing your leverage so you can have an Easy, Lucrative, & Fun business no matter who you are, where you are, what business you’ re in, or what’ s going on around you. +
Joe Polish is the founder of Genius Network ® and the new Genius Network ® Podcast which recently reached number # 1 in iTunes. He is President of Piranha Marketing Inc., and Co-Founder of 10XTalk. com and ILoveMarketing. com, two other highly popular free podcasts on iTunes. To find out more- and get Joe’ s FREE“ Anatomy of a Successful Business” Info-Graphic( plus watch Joe’ s Ten-Minute Talk on Business Mindset Mastery) go to GeniusNetwork. com / RiskFree now.
FUNDAMENTALS
THE CUSTOMER SERVICE
REVOLUTION SUPPLEMENT
: Overthrow Conventional
CONTENT
Business, Inspire Employees, and Change the World
by: John DiJulius In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. Can the way you run your business or treat your Customers have an effect on the world at large?
THE SALES PLAYBOOK: for Hyper Sales Growth
by: Jack Daly As a salesperson, how much time do you spend learning proven sales techniques from your company’ s Top Producers? How much time do you spend practicing those techniques in-house, refining them with other team members before taking your final, polished approach on the road? Same question for you, Sales Managers: How much of your day or week is dedicated to growing your sales team? How much time do you spend teaching or arranging for the mentoring or practicing of proven sales techniques? In The Sales Playbook for Hyper Sales Growth, we not only delve into the necessity of developing these processes within a company but also provide valuable techniques, tools, and procedures that sales teams can begin implementing immediately.
SPRING 2017 | 15