HIRING SALESPEOPLE
How To Hire The Best Salespeople WHEN YOU LOOK TO HIRE THE BEST SALESPEOPLE, DO YOU LOOK FOR ONES THAT CAN SELL THE PROVERBIAL ICE TO AN ESKIMO? HERE’ S WHAT TO LOOK FOR INSTEAD.
In the world of sales we hear a lot different compliments that people say when it comes to describing the ability of the best salespeople. For example, people say things like“ This person could sell ice to an Eskimo!” We’ ve all heard that one before.
Here are a few modern ones that maybe you haven’ t heard before. We’ ll have fun with some of them.
This person could sell...
• A newspaper to a blind man
• Underwear to a nudist
• A cape to Superman
• A cage to a lion
Do you want me to stop? We hear all these different lists of things that a particular person could sell to the most unlikely person. When people say these things, all they’ re trying to say is that the person can sell anything to everybody.
THOSE AREN’ T THE BEST SALESPEOPLE But guess what? That’ s not the type of person I like to recruit to my sales force.
In fact, in the world of business if there’ s anything I will tell you not to brag about is that you can sell anything to everybody. In fact, if I see on a resume that a person has sold five different products over the past five or 10 years, I won’ t hire the person.
12 | SPRING 2017