Waypoint Insurance - Risk & Business Magazine Waypoint Insurance Fall 2016 | Page 7

CRAFT BEER

BY: CRAIG RENNISON,
WAYPOINT INSURANCE

Craft Beer
A Growing Market

W

hether you live in
Victoria, Winnipeg,
or Toronto, if you love
beer, chances are you’ve
enjoyed one of the
many craft beers of British Columbia (BC)
on the market today. With new breweries
opening at an increasing rate, BC is
becoming known as the craft beer capital
of Canada, and we insurance brokers
couldn’t be happier. It’s a little known fact
that commercial insurance producers are
expert craft beer consumers—just ask us.
At the 2016 Canadian Brewing Awards
& Conference, BC breweries took home
a whopping fifty-five awards in fiftynine categories, including the coveted
Beer-of-the-Year award. A Canadian
Brewing Award is a widely recognized
symbol of brewing excellence in Canada.
Breweries are not just about creating
award-winning beers; they are quickly
becoming tourist destinations. A
survey by BC Craft Brewers Guild asked
respondents if they planned to visit a
brewery more than 100 km from their
home in the next twelve months. More
than 60 percent replied “Yes.” Thirty-

seven percent said they had visited ten or
more breweries in the last twelve months.
Craft beer breweries have unique
insurance exposures that need expert
attention. At Waypoint, we pride ourselves
on ensuring we offer best-in-class coverage

“BREWERIES
ARE NOT JUST
ABOUT CREATING
AWARD-WINNING
BEERS; THEY
ARE QUICKLY
BECOMING
TOURIST
DESTINATIONS.”
for each risk by knowing our clients
and understanding their exposures.
Our commercial insurance producers
are committed to taking the time to visit
breweries, meet with the owners and

understand the risks associated with
each individual operation. If it means
sampling the offerings of the brewery,
they are willing to do just that. Offering
coverage options that include Product
Recall, Packaging Errors, Exhibitionand-Trade-Show extensions, Equipment
Breakdown and Liquor Liability, Waypoint
can create a custom-tailored policy to
meet each brewery’s specific needs.
Let our knowledgeable, experienced,
beer-loving, commercial insurance
producers give you the comfort of
knowing you are properly insured so you
can focus on what matters—creating the
best beer our country has to offer. +
Craig is a Craft Beer loving, fourth
generation insurance broker with 12
years industry experience. His combined
insurance knowledge, deep appreciation
for artisan beers and risk management
background gives Craig the skills
necessary to offer a superior level of
service to complex accounts. Contact
Craig, or any one of our Waypoint offices
by calling 310-8442 or visit us online at
waypointinsurance.ca

FALL 2016

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