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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER
6 NEWS & EVENTS Keep Up With What ’ s Happening
7 CRAFT BEER A Growing Market
9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
25 BUY-SELL AGREEMENTS , INSURANCE , AND YOU Planning Ahead
26 THE FUTURE IS BRIGHT FOR THE CONSTRUCTION INDUSTRY Employment Growth
28 GROUP BENEFITS Beneficial For You And Your Employees
30 BUSINESS INSURANCE Packaging Vs . Custom-Fitting : The Lowdown
Hello and welcome to the fall edition of Risk & Business Magazine . You may be surprised to see a new company name on the cover of the publication ; Vancouver Island InsuranceCentres has a new look and new brand as Waypoint Insurance . The only thing that has changed is our name , we are still the same great company ! We have opened an office in North Vancouver and took this opportunity to refresh our brand and create a strong look to help us build our future .
WHY WAYPOINT ? A waypoint is a stopping place on a journey and evokes feelings of welcome , safety , and friends . That is how we see our role as your insurance broker – we are here to help you embrace the possibilities in life whether that is buying a new home , starting a business , or taking the trip of a lifetime .
Insurance is the seemingly invisible part of our daily lives and it is what allows you , as a business owner and entrepreneur , to take risks and grow your company . We know insurance can be confusing and overwhelming to many people and yet it is just as much a part of your business as your marketing or strategy plan .
We hope you find some value in this magazine and encourage you to contact any one of our offices to discuss your insurance needs .
Sincerely ,
WELCOME
Tony Hayes , President waypointinsurance . ca
FALL 2016 | 5