Waypoint Insurance - Risk & Business Magazine VIIC Spring 2016

16 Exponential Organizations How Technology WILL Change welcome to R&B Your Business CONTENTS Letter from the Owner 5 VIIC News 6 Group Benefits 7 Daily “Adrenaline” Meeting 9 Continued Growth in Victoria Retaining Your Employees Sticking to Your Agenda Why Are You Here? 12 What’s the Prospect Really Saying? 14 3 Digital Marketing Tips 20 Big Mistakes Interviewers Make 22 The Simple Story That is Missing From Your Marketing Look Past the “Buying Signals” and Ask More Questions Be Successful in 2016 Learn How to Avoid Them 7 Ways Your Ego Will Be Tested in Sales 24 W elcome to Vancouver Island InsuranceCentre’s Risk & Business magazine for Spring 2016. The focus of this magazine is to bring ideas forward that will help you manage the complexity you face as a business owner. Insurance is the seemingly invisible part of our daily lives and it is what allows you, as a business owner and entrepreneur, to take risks and grow your company. We know insurance can be confusing and overwhelming to many people and yet it is just as much a part of your business as your marketing or strategy plan. Every day we see business being done in new ways; technology is allowing us to recreate existing industries and build new ones. From ride sharing programs like Uber, to the use of Drones in commercial operations, business is changing quickly. We provide insurance that is as unique as every one of our customers and we created this magazine to inspire you to make the most of new possibilities. We hope you enjoy our spring edition and find these articles useful and relevant to your business. We are here to help you grow and succeed! Sincerely, Overcoming Sales Challenges VIIC Cares 25 Directors and Officers Coverage 26 Mission, Purpose & Vision Statements 28 Cops for Cancer Protecting Volunteers What’s the Difference? Tony Hayes CEO VIIC www.viic.ca SPRING 2016 5

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