T R AV E L
“I separate myself with superior
customer service.
My business is referral,
repeat and word of mouth.”
BETTY HOUSTON
Co-owner, Cardinal Tours, Pompton Lakes
CARDINAL TOURS
270 Wanaque Ave., Pompton Lakes, 973-835-0177,
www.cardinaltoursllc.com
According to Betty Houston, who co-owns
Cardinal Tours in Pompton Lakes with her husband,
Bill, travel planning is more than finding a cheap
deal. It takes patience, research and knowledge to
choose the best places and avoid travel disasters.
Houston has been in the travel industry since 1999
and has owned a Cruise Planner franchise since
2011. “There’s a lot of competition out there, but
I separate myself with superior customer service.
My business is referral, repeat and word of mouth,”
she states.
At Cardinal Tours, the cardinal rule is to find
clients the best vacation values to match their
lifestyles, desires and budgets. Houston’s relationships with tour companies and cruise lines allow her
privileged access to discounted rates, special offers
and unique amenities. “Vacations are important to
overall m [