WAVE Presentation September 2013 | Page 25

Stobo Castle • £75,000 quote for website. • No digital marketing strategy. • No CRM activity. • Disparate booking systems. • Unreliable IT supplier. • Expert support recommended by Scottish Enterprise • £12,000 website. • Digital marketing a 7F?f?G?*3sS?????Rf?V6?W'26??B?( "?67W?7?g&??cbRF??RR?( "gV????FVw&FVB&?????r7?7FV??( "ff??FR?&?WF??rv?F??'&?G2??