Case Study
Bottlenecks at ticket office on race day, lack of administration systems, no IT strategy, traditional business, more demanding customers.
• • Investment: – New ICT platform £12K – Back office system £3K – Web redevelopment £4K – Hand held scanners £4K – Wireless network £3K – Total Cost £26,000 Benefits: – 70% of booking online with e-tickets – Administration per race reduced from 100 to 10 hours – £21K p.a. – Fraudulent admissions reduced from £7.5K to £500 p.a. – £5K leased line to HQ redundant – Total Savings £33,000 per annum – Payback within 10 months. – Doubled the number of race meetings
First UK racecourse to completely
sell out online before a meeting.