Photo Credit Jesse Brantman ' 12
Masucci is founder and principal of ruckus , a full-services integrated marketing agency in Jacksonville .
The term “ lifelong learner ,” used often in academic branding , is truly personified in Susan Masucci ' 00 and her decades-long relationship with Jacksonville University .
What started for the Jacksonville native as a performing arts camp destination at age 6 became a home for middle school piano lessons and teenage camp counseling experience , and ultimately grew into a fouryear college experience that taught her the value of being constantly open to learning new things .
As an alumna , she serves on the College of Arts & Sciences Advisory Board . As Susan explains , “ I knew when I went to JU that I wanted to pursue communications . That didn ' t mean it had to be my only focus though . What I really valued about JU was the ability to explore . I was immersed in the Communications department but also took dance nearly every semester . I went to the business college for economics and marketing classes , and took psychology and sociology — even weight training ! JU always allowed me — from the time I was a child all the way through college — to really explore and learn about who I was and to feed all of my interests .”
That exploration and her experience forming relationships with peers whose life experiences , ways of thinking , and future aspirations were vastly different from hers instilled in Masucci the deep desire to continue cultivating an expansive worldview .
Following a career path that included positions at top-rated local and international communications agencies , Masucci is now the founder and principal of ruckus , a full-service integrated marketing agency in Jacksonville dedicated to supporting and “ transforming brands that care less about themselves and more about humanity .” At ruckus , Masucci seeks values alignment with clients , prioritizing working with brands who similarly appreciate the importance of learning and growing together . “ I love that there is a stronger drive for empathy and the connection to our shared humanity with a lot of different organizations . There is a force moving people to a greater understanding of injustices that persist along with the role we each play in either accepting them , endorsing them or determining to break apart systems that sustain them . Communication plays a key role in that work . Together , we are beginning to directly confront those things .”