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About SAB KickStart
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innovations
Water Sewage & Effluent January/February 2019
www.waterafrica.co.za
SAB KickStart is one of South Africa’s longest-
running and most successful youth development
programmes. Started in 1995, the programme has
evolved to maximise its impact on the challenge of
youth unemployment in South Africa, and is now
aimed at creating meaningful jobs in South Africa by
growing sustainable youth-owned businesses.
Targeted at youth between the ages of 18 and
35, SAB KickStart has, to date, upskilled more than
25 000 entrepreneurs and empowered over 3 500
youth-owned businesses in South Africa. It has
extended its reach outside of South Africa to an
additional six countries across Africa, including
Botswana, Lesotho, Swaziland, Tanzania, Zambia,
and Uganda.
The platform caters for young entrepreneurs
at two stages of their entrepreneurship life cycle:
early-stage entrepreneurs who respond to an
open innovation challenge with disruptive ideas
that can assist the company in solving its business
challenges; and entrepreneurs who are running
emerging, profitable businesses and are looking for
tools to equip them to join a supply chain.
In 2018, SAB KickStart helped to build strong
businesses that will not only last beyond the
business’ ‘survivalist’ stage, but become sustainable
entities that meaningfully contribute to the economy.
SAB works closely with the SAB KickStart Boost
finalists to find opportunities for them to increase
their market access, including helping them to
connect with appropriate local stakeholders within
their respective communities so that more people
adopt their services and support their business
growth. Businesses are assisted with aligning to
supply chain requirements and are offered targeted
market linkages. In addition, the programme has
embarked on an innovative job-creation project
through partnering with young SMEs in niche
sectors, in particular agriculture.
SAB KickStart and its programmes SAB KickStart
Boost and SAB KickStart Ignite are among several
entrepreneurship
development
programmes
developed by SAB. Collectively, through these
programmes, SAB and AB InBev aim to create 10 000
jobs in South Africa by 2022.
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