Washington Business Winter 2020 | Washington Business | Page 20

washington business In Their Words Alisha Benson made history last September with her appointment as the first female chief executive officer of Greater Spokane Incorporated (GSI). The organization, which began as the Spokane Regional Chamber of Commerce in 1893, is the driving force behind Spokane’s economic revival and ongoing expansion. Benson comes from a small town and family that instilled two major lessons: a strong work ethic and being more effective through teamwork. She’s used these values to steadily expand her responsibilities at GSI, where she started as a membership manager more than 12 years ago. She recently shared her story with staff writer Andrew Lenderman and discussed her plans for what’s next in economic development in the Inland Northwest. Can you please tell us a bit about your background? Absolutely. So, I grew up in a small town in Montana and went to college at Washington State University in Pullman, where I met my now husband. We lived on the west side of Washington for a year, then back in Montana where I first served with AmeriCorps VISTA and then worked for the State Department of Health. My husband and I moved to Spokane 12 years ago, shortly before I started in my first role at GSI. In my roles at GSI, I’ve had the opportunity to see the organization from all angles, from starting on the membership side, to working in education and talent and leading our work in that regard, to overseeing the operations of the organization, and the strategy and economic development work. I am honored to lead as CEO. How does growing up in a small town, or working in your dad’s office supply store, help you with your role today? In general, I owe it to my parents, and I’d even say back to my grandparents. They instilled the work ethic and an expectation to give it your all and to show up and do your best. Both of my grandmothers worked in an era when it was not terribly common. And my one grandmother — who truly is one of my greatest influencers in my life — played on one of the first AAU women’s basketball teams in Iowa. Growing up in a small, rural community, people work hard to make ends meet and to get things done. And the teamwork that’s required, no matter what we were doing, it required groups of people to get it done. If you tried to do everything on your own you were going to be less successful. So, that was my experience throughout my whole life. And reflecting on the work that we did, and the friends that we did it with, though you may have differences of opinions about things, you still came together for whatever you were trying to accomplish, whether on the basketball court or in an election, it took everybody doing his or her part. 20 association of washington business It sounds like you had a pretty strong support network as a young person. Obviously, you could have done a lot of different things. Why did you choose economic development work? A f t e r g ra d u a t i o n f ro m c o l l e g e, I wa s s e e k i n g opportunities and jobs where I could build on the kind of work that I enjoy doing and the skills that it requires. My work when I was in Montana was all around coalition building and bringing diverse groups of people together, advocacy, designing strategies that enable collaboration and alignment. The role of the chamber, of a community having a big idea and figuring out how to make the impossible possible, was the kind of work that sounded very meaningful to me. Now from the lens of leading a business development organization, I have increased appreciation for our communities and community development, and the employer community is what powers that growth. All of those elements combined in a way for me at GSI; I hadn’t really thrown all that together until I came and had the opportunity to work at this kind of organization. And I ended up, you know, as they say, drinking the Kool- Aid and having the opportunity to create and to learn more and dig deeper, and I ended up loving this space that we get to lead in every day. What motivates you? I’d say a couple of things. On a personal level it’s my kids and my husband. Professionally what motivates me is the opportunity to get up every day and lead work that’s going to create a lasting impact on our region and our community. We get to operate in a space that we can actually help lift up and drive that impact. And that’s a cool space to be in and pretty motivating.