Washington Business Winter 2012 | Seite 32

what’s working Having a stable and highly skilled workforce is crucial to Pendleton Woolen Mills’ success, but loom fixer Thang Nguyen takes reliability to the extreme among the company’s 800 employees. Nguyen hasn’t missed a day of work in the past 30 years. In fact, the only two days he has missed in his entire 34 year career with the company were for the births of his daughters. The Washougal plant started operating in 1910, meaning Nguyen has been working at the mill for exactly one third of the facility’s history. house Opening Ceremony marks Pendleton’s foray into the category they identify as “trendy.” Lawrence says that by further dividing offerings into lifestyle categories and strategically differentiating certain products with labels and branding there is no fear of cannibalizing one line for the sake of another. the future Beyond growing the product line to address more types of consumers, Lawrence says the big push is to grow the company overseas. In addition to making several trips to Europe this year, Lawrence is also actively recruiting distributors in Korea and Japan. “We see that there are opportunities to grow the business in a managed way and take advantage of the brand’s strength in other segments of the world.” In 2009, Pendleton celebrated its 100th anniversary and Lawrence says he is focused on the company’s next 100 years. But it turns out there are several dates that can be used to mark the company’s founding, including the 150-year anniversary marking the opening of the original mill. That will be celebrated in 2013. As a result, Lawrence might now have to grow his goal and plan for the next 150 years. Really though, it shouldn’t be a problem for a company that has successfully managed so much change for so long. 32 association of washington business