Washington Business Summer 2020 | Page 44

how i did it data and “doing cool stuff with it.” He spoke with people in Ireland, Egypt, Finland, and around the United States. “My rule in life is serve, serve, serve, create value,” Kaas said. “What I want this to be about is the ideas, the positive impact that business can have. I don’t know where this ends up, but I think small business can be a major force for good, for community good. We think about the benefits to society, not just the bottom line, not just the next quarter.” When it comes to what’s ahead, Kaas said he likes to think about the “who,” not the “what.” Success comes from relationships. “If we’re staying true to our mission, how does it grow my colleagues, how does it grow me, how does it grow our ability to contribute viability to society.” connections and value Perhaps Kaas was able to pivot earlier than almost anyone else because he wasn’t starting from scratch. He had built a wide network of relationships over the years. Representatives of Providence had toured his facility for years as part of his efficiency and waste-reduction classes. “It wasn’t like a furniture company pivoted,” he said. “It was a relationship founded in service to one another that had a different use all of a sudden. That’s the story.” “The learning opportunities have been insane. From a learning perspective, this will be the chapter of my life where we learn the most.” His relationships with customers, clients and even competitors took a unique turn when the pandemic turned things upside down. He brainstormed with his team about who they knew who could become a partner in this new project. Longtime customers such as Nordstrom became suppliers for his effort to create masks. “None of this would be possible without a competitor trusting us enough to keep his factories alive in Texas, California,” Kaas said. “Build those relationships. You never know when it’s a rainy day.” consulting and creating value Kaas, who was around 30 years old when he took over his family company in 1997, has long worked to improve the efficiency of his firm and reduce waste. He began taking trips to Japan in 1997 to study the Japanese concept called Kaizen, a process of continuous process improvement. He started offering “waste tours” of the Kaas Tailored facility to show how to reduce the “seven wastes.” A few years ago he started a company called Truth Bit Pull Consulting to share what they’ve learned. 44 association of washington business