Washington Business Summer 2017 | Washington Business | Page 43

business backgrounder | economy The Place for Jobs New coalition aims to promote South Sound’s shared values. Malia Jacobson A newly formed coalition hopes to preserve and promote the South Sound’s rich economic opportunities and breathtaking natural landscapes. For decades, Tacoma was little more than a blip on Liz Emberlin’s GPS. The Portland native barely glimpsed Thea Foss Waterway, the slender Commencement Bay inlet between Tacoma’s downtown and its port, during freeway drives to and from Seattle. When she was recruited for a business development position with local plastic fabricator KelTech, a family-owned company with a 75-year history at its site on South Pine Street, she’d never set foot in Tacoma. A former partner in a Portland-based digital marketing firm, Emberlin had her sights set on a job in Seattle. But the team at KelTech, along with Tacoma’s sparkling waterfront, dedicated workforce and deeply connected business community, quickly won her over. She moved into a sought-after apartment building on the waterway last October and now spends her free time boating, jogging and enjoying dockside meals at trendy new restaurants. It’s a life she couldn’t have imagined a year ago. “Tacoma is a fantastic place to live and work, and I’m thrilled to be here,” she says. “If KelTech hadn’t recruited me, I would never have known.” At A Glance creating conversation health care, and manufacturing. Launched on May 10, The Place for Jobs coalition is built around the belief that the South Sound region is strengthened when residents unite around the shared values of job creation and preserving the natural environment. The coalition includes a bipartisan mix of elected officials as well as leaders from education, labor, media, Backers of a newly formed local coalition hope to both preserve and promote the South Sound attributes that attracted Emberlin: rich economic opportunities and breathtaking natural landscapes. summer 2017 43