Washington Business Summer 2017 | Washington Business | Page 5

washington business
editorial staff
Kris Johnson, Publisher
Jason Hagey, Executive Editor
Bobbi Cussins, Communications Manager
Brian Mittge, Staff Writer/Photo Editor
What’s Ahead
Brian Temple, Digital Media Coordinator
awb officers
RSM, Seattle Refresh
Mchael Senske, Vice Chair Jason Hagey, Executive Editor
Wendy Sancewich, Chair of the Board
Pearson Packaging Systems, Spokane
Tom Pucci, Secretary/Treasurer
Expedia, Bellevue
Mike Schwenk, Immediate Past Chair
UniWest, Pasco
awb leadership team
Kris Johnson, President
Gary Chandler, VP, Government Affairs
Jason Hagey , VP, Communications
Greg Welch , Director of Finance
Sean Heiner , Director of Membership
Stephanie Hemphill , Director of Member
Relations & Events
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In the last issue of Washington Business, the headline over this column
was “Nothing New Under the Sun.”
It was a reference to the cover story and the fact that boomers,
GenXers and millennials may not be much different from one another
after all.
But in the context of this issue, it couldn’t be more wrong.
This year, for the first time since 1986, AWB underwent a compre-
hensive rebranding, and this issue of Washington Business celebrates
the milestone — and all that is new — from start to finish.
Observant readers will have already noticed a new masthead on the
cover to complement AWB’s new brand logo. The old rectangle, which
played off AWB’s dark blue rectangle logo, is replaced with a lighter
masthead that matches the fresh, lighter feel of the new logo.
Inside, the magazine has undergone a similar update, with elements
of the new brand image appearing throughout — including the tiny bug
that appears at the end of an article.
AWB’s brand update is about much more than a logo. It’s a reflection
of AWB’s evolving mission to convene disparate groups and solve the
problems facing Washington employers, families and communities.
In their regular columns, AWB President Kris Johnson and board
Chair Wendy Sancewich go into more detail about the brand update
and what it means for AWB and our members.
Mike Schwenk, AWB’s immediate past chai r, returns to the pages
of Washington Business with a new column that outlines his vision for
the AWB Institute. Schwenk, who is chair of the AWB Institute board,
has big plans for the Institute, which will serve an important role in the
execution of AWB’s strategic plan.
And the back-page “Doing Business As” profiles DH, the Spokane
firm that developed AWB’s new brand language and logo alongside an
engaged volunteer committee led by Marty Dickinson.
In between, the magazine includes articles that demonstrate how
we’re living the new brand, from staff writer Bobbi Cussins’ cover story
examining what it’s really like to run a small business to contributing
writer Malia Jacobson’s look at The Place for Jobs, a new initiative
that’s bringing together South Sound leaders from a variety of fields to
promote the region’s economic opportunities.
It’s an exciting time at AWB. Thanks for reading.
washingtonbusinessmag.com
summer 2017
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