Washington Business Spring 2024 | Page 25

what ’ s working
“ It is kind of a beacon of what can be done . “
~ Jon Martin , interim CEO of Greater Grays Harbor Inc .
features ocean artifacts sourced from divers and fishermen with stories of mermaid folklore from across the world .
“ It seemed a way to make a big lasting contribution to our community ,” Kim Roberts said .
The museum ’ s 2024 Mermaid Festival from April 6-14 brought in 13,500 visitors .
“ It is kind of a beacon of what can be done ,” said Jon Martin , interim CEO of Greater Grays Harbor Inc . “ Kim took it from nothing . The winery , gift shop and some of the greatest food in the harbor – it just continues to grow , and every time I think she ’ s done , she takes it to the next level .”
Tourism in Grays Harbor took off during the pandemic and has only increased , he added .
“( Westport Winery ) has done a very nice job of what Grays Harbor provides for tourism – that peaceful getaway from the hustle and bustle ,” he said .
Each family member has a niche . Carrie serves as the tasting room manager and the “ numbers person ”; Blain specializes in insurance , banking and greeting customers ; and Kim handles the creative side , designing the marketing materials and buildings ( including the winery ’ s lighthouse ).
“ My husband and daughter supported my creative aspirations ,” Kim Roberts said . “ They were always there for me helping implement the ideas , putting the brakes on the bad ideas . That ’ s the real value of having strong , intelligent and honest partners .”
Now , Kim , 65 , and Blain , 73 , are ready to retire – for real this time . The winery is for sale and “ there is a great deal of interest ” in it , Kim said . The transition is giving the staff an opportunity for growth and advancement .
Kim and Carrie Roberts attended AWB ’ s Evening of Excellence ceremony last fall , where the winery won the Excellence in Family Owned Business Award .
“ When they announced our name , I just went ‘ what ?’” Kim said . “ I started crying , it was pretty emotional . It was a very joyful moment .”
The International Mermaid Museum opened in 2021 next to the winery . This mermaid sculpture is one of 60 outdoor sculptures by local artists on the winery grounds . spring 2024 25