Washington Business Spring 2012 | Page 50

business backgrounder | employment & workplace No Dorms, No Problem WGU Washington goes online to give working students lower cost college options. Jason Hagey A look at WGU Washington, the only state-endorsed online nonprofit university. It’s on a mission to increase the number of college graduates in the state, and reduce the need for employers look out of state for qualified workers. Jean Floten, chancellor for WGU Washington Josie Meyer had a full-time job at Bates Technical College in Tacoma, but without a four-year degree she also had limited chances for advancement. She wanted to go back to school, but wondered how she could find the time in between working full-time and raising a family that included a new baby. The solution, it turned out, was Western Governors University. Meyer first heard about the school from one of the deans at Bates, and WGU Washington: after investing some time washington.wgu.edu researching online universities, she decided to enroll. Four years later, she at a glance graduated with a Bachelor of Science degree in business administration and moved Western Governors University into a new job at Bates, one was chartered in 1996 after a that requires a degree. bipartisan meeting of the Western “I can’t say enough posiGovernors Association. tive about the people at WGU,” said Meyer, 41, a It began accepting students in self-proclaimed ambassa1999 and has grown into a national dor for the school. “They university, with more than 30,000 just are perfect for people students served from all 50 states. in my demographic who are Last year, the Washington state already committed to work.” Legislature agreed to a partnership that made its subsidiary, WGU Washington, Washington’s only stateendorsed online nonprofit university. 48 association of washington business heard about it until recently. It was chartered in 1996 after a bipartisan meeting of the Western Governors Association. The chairman of the association, Utah Gov. Mike Leavitt, wanted to use distance learning technology to increase access to public funds for education. So the governors decided to create their own university. It began accepting students in 1999 and has grown into a national university, with more than 30,000 students served from all 50 states. Last year, the Washington state Legislature agreed to a partnership that made its subsidiary, WGU Washington, Washington’s only state-endorsed online nonprofit university. The school has been working to raise its profile since then, partly through a quirky television ad campaign featuring its one-and-only billboard — located first ­ in Ephrata and then mounted on a truck and driven around the state — and partly by sending its chancellor, Jean Floten, on the road. Floten, who met earlier this year with AWB’s executive board, talks passionately about how Washington’s higher education system is failing to keep pace with demand for educated workers, and how this impacts employers, who are forced to hire people from out of state. “That’s a lost opportunity for Washington,” she said. The school is hoping to reverse the trend, Floten said, by making higher education more flexible and more affordable for working adults. have you seen the billboard? flexible & affordable Western Governors University has been around for a while, but you may not have One of the ways WGU is doing that i