Washington Business Spring 2012 | Page 40

business backgrounder | industry additional information • President Ronald Reagan proclaimed March 6 as National Frozen Foods Day in 1984. Retail sales of frozen food in the United States totaled about $56 billion in 2010. • National Frozen Food’s top products are corn, peas, carrots and green beans. generation was understandably tied to it. “I was spending more time telling people what we didn’t do, instead of what we did,” he said. The company’s leaders have also made updating their processing plants in Moses Lake, Chehalis, Quincy, and Albany, Ore. a priority. National now uses electronic palletizers, robotic machines to sort and stack products, and computerized color sorters to weed out foreign objects such as extra stems and wood from the produce. One of the most recent and significant developments happened in 2008, when the McCaffray family sold the company to a private equity firm. By then the stock had been gifted to the fourth generation and there were 54 shareholders. The company wanted to make some additional capital investments — and they needed more financial backing. “The company that purchased it presented themselves wanting to perpetuate our values, and they’ve done what they said,” Steve McCaffray said. The new ownership retained all of the company’s employees. And the McCaffray family still has a presence. Steve’s daughter, Kelley McCaffray Martin, is the sales director, and his cousin, Bob Ashmun, is a vice president. Integrity Financial Corporation helps business owners evaluate and make smart financial planning decisions on behalf of their business. 38 association of washington business