Wall Street Letter VOL. XLV, NO. 30 - Sept. 23, 2013 | Page 6

NEWS

them for each task on every step
needed to complete the task at hand,
Gottula noted.
The unveiling of the offering represents what Gottula described as “flipping the switch” to task Advent’s sales
and relationship management teams
to talk to clients about the offering.
The company will also move from
a closed beta testing situation, which
has been underway since the beginning of the year, to an open beta that
will target additional testing firms
through solicitation, he said.
“We see 2014 as the year for adoption of various solutions we are delivering for Advent Direct,” he added.
TECHNOLOGY

Advent CEO: Logo
change represents
change in approach
06

A new logo unveiled by Advent
Software last week is representative
of broader changes at the company,
according to Pete Hess, CEO.
According to comments Hess made
during an opening session at the
company’s client conference, being
held last week, the logo was changed
at the same time the company has
changed its approach to product
strategy and its organizational approach.
Specifically, he noted the vendor
has made a change from organizing
around business units targeting the
alternatives market, traditional asset
management and the advisory mart.
“It enabled us to specialize the
products, the service, the personalization, the approach, everything,” he
said. “It was a good step in the right
direction, but it didn’t go far enough
in terms of the way you need us to
specialize,” he said.
Hess noted the new structure will
allow Advent to specialize its offerings for clients that are providing
service across different units and lines
of business. “We need to be able to

specialize based on who you are in
the firm and the role you play,” he
said.
The company’s new logo, a capital
A surrounded by wavy lines, represents the stability and dependability
of the company in the middle of an
ever changing environment, Hess
said. “We’re faced with constant
change and it represents Advent’s
commitment that we’re going to help
you lead the industry through that
change.”
TECHNOLOGY

Informatica plans
monitoring for
Ultra Messaging
Informatica has plans to launch a
new monitoring capability for its
Ultra Messaging system in support
of buy- and sell-side firms seeking
an additional edge for their trading
operations, according to Jitesh
Ghai, vice-president of product
management for Ultra Messaging.
The Ultra Messaging system,
low-latency middleware that supports messaging needs for trading
operations, has been available with a
monitoring option that will continue
to be an alternative for users, Ghai
told WSL. But the new offering, Ultra
Messaging System Monitoring, will
offer more complexity for Informatica’s clients,” he said.
“