Walking On Volume 7, Issue 1, January 2020 | Page 11
Industry Info
$122 billon to the U.S. economy.
The study showed there were over
38 million horse enthusiasts in the
US, and 30.5% of American house-
holds containing a horse enthusiast
who participated in horse activ-
ities or attended horse events as
a spectator. AHC President Julie
Broadway noted, “For a barn to add
8.6 weekly lesson students could
result in $10,000 - $15,000 or more
in additional annual income for the
facility, depending on lesson fees.
Time to Ride not only grows par-
ticipants, it’s a significant income
producer for the industry.”
Barns approved as Time To
Ride Program Facilities are given a
robust “tool kit” including market-
ing tools, techniques and assistance
to help with their local outreach.
In addition, participants are con-
nected to the TTR “community”
to share ideas, best practices and
other helpful advice with fellow
instructors through a very active
closed Facebook page and frequent
communication with the TTR
program manager. The majority
of instructors in the pilot program
said the ability to promote their
designation as an approved Time
To Ride Program Facility validated
their program and credentials.
About Time To Ride
Time To Ride is managed and
funded by the American Horse
Council Marketing Alliance. The
Marketing Alliance was founded
by a consortium of equine-related
corporations and organizations to
encourage and support the growth
of the U.S. horse industry. Current
members of the Marketing Alliance
include: Active Interest Media/
Equine Network, American Horse
Council, Purina, Spalding Labora-
tories and Zoetis. Additional sup-
port is provided by the American
Association of Equine Practitioners,
American Paint Horse Association,
American Quarter Horse Asso-
ciation, National Reining Horse
Association, Troxel Helmets and
Weaver Leather. Educational sup-
port is provided by Certified Horse-
manship Association, United States
Equestrian Federation and United
States Pony Clubs. To learn more
about Time To Ride, visit TimeTo-
Ride.org.
The Walking On
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Awards
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30 words - text only - $40 for one year • 30
words with photo or logo - $75 for one year.
(phone, email & website do not
count toward 30 word limit)
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to place your ad today!
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