Walking On Volume 7, Issue 1, January 2020 | Page 11

Industry Info $122 billon to the U.S. economy. The study showed there were over 38 million horse enthusiasts in the US, and 30.5% of American house- holds containing a horse enthusiast who participated in horse activ- ities or attended horse events as a spectator. AHC President Julie Broadway noted, “For a barn to add 8.6 weekly lesson students could result in $10,000 - $15,000 or more in additional annual income for the facility, depending on lesson fees. Time to Ride not only grows par- ticipants, it’s a significant income producer for the industry.” Barns approved as Time To Ride Program Facilities are given a robust “tool kit” including market- ing tools, techniques and assistance to help with their local outreach. In addition, participants are con- nected to the TTR “community” to share ideas, best practices and other helpful advice with fellow instructors through a very active closed Facebook page and frequent communication with the TTR program manager. The majority of instructors in the pilot program said the ability to promote their designation as an approved Time To Ride Program Facility validated their program and credentials. About Time To Ride Time To Ride is managed and funded by the American Horse Council Marketing Alliance. The Marketing Alliance was founded by a consortium of equine-related corporations and organizations to encourage and support the growth of the U.S. horse industry. Current members of the Marketing Alliance include: Active Interest Media/ Equine Network, American Horse Council, Purina, Spalding Labora- tories and Zoetis. Additional sup- port is provided by the American Association of Equine Practitioners, American Paint Horse Association, American Quarter Horse Asso- ciation, National Reining Horse Association, Troxel Helmets and Weaver Leather. Educational sup- port is provided by Certified Horse- manship Association, United States Equestrian Federation and United States Pony Clubs. To learn more about Time To Ride, visit TimeTo- Ride.org. The Walking On B ulletin B oard! Attire / Tack Awards Advertise your farm or business. 30 words - text only - $40 for one year • 30 words with photo or logo - $75 for one year. (phone, email & website do not count toward 30 word limit) Don’t miss out on this affordable advertising opportunity. Email [email protected] to place your ad today! 11