Walking On Volume 7, Issue 1, January 2020 | Page 6

Encouraging Growth A few practical ways that you For those who own horses: 1. Share your love of horses. If someone you know shows an interest in horses, invite them to visit yours. This doesn’t mean that you have let everyone ride your horse(s). Simply providing an opportu- nity for them be in the presence of a horse can be meaningful enough to cultivate their interest. This is especially true for kids. For those who train and/or own barns: 1. Give lessons. Lessons are a starting point a lot of po- tential horse owners. Consider including grooming and in-hand work in your lessons to give students a more complete experience. 6 • Walking On 2. Go where the kids are. It is possible for kids to earn scholarships via horses. Let parents know that their horse crazy kid’s obsession may also be a path to affording higher education and be sure to tell them that your barn is the place to start. Promote your program at schools, youth groups, after school programs, etc. Talk to youth leaders, teachers, and principals to find out how best to educate parents on the benefits of riding horses. 3. Create a high school equestrian team. A great way to introduce young people to riding and showing. A great way for kids to prepare to show at higher-level shows, too. A great way to establish your program at a school and attract new students.