W3 Boom Magazine 2nd Ed | Page 11

W3 Boom ! Magazine 2 nd Ed 2013

W3 Boom ! Magazine 2 nd Ed 2013

Apple and Pandora after iRadio

On Monday June 10 , 2013 Apple will announce the lunch of its internet radio service . This comes after long rounds of negotiation with Sony Music about the revenue share . At the beginning Apple offered to pay Sony 4.1 % of all ad revenue . After negotiation , this percentage was raised to 10 %.
Apple intends to call the new service “ iRadio ”. It ’ s not known how Apple will deal with Vodafone internet service “ iRadio ”. Vodafone , as one of the biggest mobile service providers in Europe , broadcasts its radio service to Ireland .
Apple iRadio will let users build their own stations from music they choose . Also using tracks they ’ ve bought through iTunes or stored on iCloud . The recommended tracks will be displayed based on the user choices .
The talk in Wall Street is about the effect of this announcement on the stocks of Apple and Pandora . Since the rumors about the new internet service , Pandora stock dropped by 10 % before it started to recover . As of today , Apple stock only raised by 0.8 %.
So , when does iRadio start ?
While it ’ s not known when the new Apple iPhone will start , most of experts suggest that the service will be available to the public by fall . The new service will be free for all Apple users . It ’ s expected to be added as a basic app on iPhone 5 . Also , there will be a link to the iRadio on Apple TV .
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