Vritti September 2017 | Page 5

vritti Mobilution September 2017 5 By adopting technology to deliver financial services, banks have always grown: be it credit/debit cards, ATMs, core banking systems or online commerce gateways. Both financial institutions' and their customers' lives have improved through faster and more convenient services, and banks were never threatened by technology, till recently. —- By Prasad Nilkod Shambhu New age 'fintech' companies plan to change the way individuals and corporates buy and access financial services by offering improved customer experience, lesser fees, personalized financial management at their fingertips. But banks have taken solace in the fact that they enjoy the trust of masses, have a near monopoly of all sophisticated and high value financial services such as housing loans, coupled with exclusive access to customer data which enable cross-selling of a gamut of financial products to keep the competition at bay. Even today, employees get paid in a bank account, and fintech providers, in spite of their best efforts and rapid growth, are secondary accounts in the lives of a typical consumer. “Open Banking” is an emerging trend which has quickly moved from being an idea to reality threatens to disrupt this state of affairs. Open Banking involves bank and other financial institutions enabling third party developers / applications to access their customer's data through the use of Open APIs. It enables customers to share their banking data such as transaction history and account details with any other software application, in a secure manner in real-time. When external parties have access to consumer's historical data, they can build a whole suite of applications around financial institutions, such as providing a better customer experience, aggregate account information spread across multiple financial institutions at a central place, combine customer's financial history and other personal data to generate more accurate credit profile, offer person- alized saving advice, etc. It allows customers to gain a 360 degree view of their finances and manage their money and accounts wisely. With open banking, customers do not just consume the platform, but contribute to it.