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May 2017
Telecom Operators have used AI for their
Customer Service for quite some time now.
Now, they are trying to integrate other services
including mobile banking through ChatBots.
Orange France is launching its own personal
assitant 'Djingo' to gain a first movers
advantage over others. In light of the launch of
Orange Bank, a fully virtual bank to be
launched later this year, Djingo will enable its
customers to manage all financial services
through the mobile banking app. Djingo will
also let its customers to control Orange TV.
The current trend of conversational commerce
will allow a seamless interaction of all services
across platforms; Think about being able to
browse through products, get assistance with
purchases, pay for services, share the moment
on social media, manage your accounts, move
money across accounts, register and invite
friends on new mobile money platforms, and
much more; all while staying on one messaging
app. Life seems much simpler, doesn't it?
Although the advancement in the field of
conversational commerce promises to change
the way brands communicate with customers
or how consumers will access all internet
services on one messaging platform; it's too
early to assess the impact of ChatBots on our
daily activities and their place in our lives or
maybe it's not?
Conversational Commerce:
The New Kid on the Block
About the author: Deepak Arora is Senior Business Development Manager in Mobile
Financial Solution unit in Mahindra Comviva. He is interested in accelerating growth of mobile
payments globally. Currently, he is handling business development in MENA, SSEA and Europe region.
Nelson is Business Development Associate in Mobile Financial Solution unit in Mahindra
Comviva. His key interest area is strategizing go-to-market for mobile payments.