vritti
Changing Lives
Private Recharge service has seen positive
uptake in all countries. In Bangladesh, where the
service is available from many years, more than
795,000 mobile users have got ‘alias number’. In
India, though Private Recharge is new, it has
seen keen interest from not only women, but also
government bodies. In Indian state of Kerala, Cyber
Cell of state police is working with Idea cellular to
spread awareness about Private Recharge service.
Kerala Police’s Cyber Cell and Idea Cellular have
held workshops at women polytechnic institutes.
The workshops were addressed by police officials
who educated women about female security and
benefits of Private Recharge. Posters and
F I G U R E
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Private Recharge marketing material
May 2017
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pamphlets explaining the Private Recharge
service were also distributed.
Vodafone India in February 2017 launched a
special women package ‘Vodafone Sakhi’, aimed
at empowering women in rural towns of states of
Uttar Pradesh (West) and Uttarakhand. ‘Sakhi’ in
Hindi language means female friend. ‘Vodafone
Sakhi’ package includes Private Recharge
facility, 10 minutes free talk-time during zero
balance, free health and beauty tips for 90 days
and an on-boarding call in vernacular language.
The package is targeted at women who follow a
shared phone concept and do not get their own
mobile phone due to security concerns.