Vritti May 2017 | Page 32

32 vritti Changing Lives May 2017 A proactive approach: There are a number of mobile security apps or services that allow women to block unwanted callers or seek help through SOS Messages during danger or emergency. However, most of these services are reactive, which women use during distress. On other hand, Private Recharge is a proactive service as it enables women to prevent exposure of their mobile number thus helping them to proactively avoid harassment and spam calls. Private Recharge is a unique service as it addresses the basic concern of maintaining secrecy of a lady’s mobile number during recharge. Complete secrecy: Exposure of mobile number can be prevented even at channel-user level that is operator's administrative users and distributors. The reports generated for channel-users show 'alias number' instead of customer's actual mobile number, ensuring complete secrecy. COMMERCIALLY LIVE PRIVATE RECHARGE S E R V I C E S F I G U R E 3 Private Recharge Services INDIA INDIA Idea Cellular Private Recharge Vodafone Private Recharge Launch year: 2016 Launch year: 2017 SMS ‘CODE’ to 55515 to get ‘alias number’ Branded as ‘Vodafone Sakhi’ ‘Alias number’ is 10 digit long, starts with 00 ‘Alias number’ is 10 digit long, starts with 00 ‘Alias number’ can be used once SMS ‘PRIVATE’ to 12604 to get ‘alias number’ Unused ‘alias number’ expires at mid-night ‘Alias number’ is 10 digit long Grameenphone EGYPT Orange private Recharge Dial #5050# to get ‘alias number’ ‘Alias number’ can be used multiple times BANGLADESH Grameenphone Private Recharge BANGLADESH Banglalink PIN Recharge Launch year: 2013 Launch year: 2012 SMS ‘RPC’ to 5252 to get alias number ‘Alias number’ is 10 digit long, starts with 7 SMS ‘PIN’ to 7326 to get alias number ‘Alias number’ can be used multiple times ‘Alias number’ is 10 digit long ‘Alias number’ can be used multiple times Set ‘alias number’ of one’s choice - write ‘CPC Old Alias Desired Alias’ and send to 5252 Set ‘alias number’ of one’s choice - write ‘Pinpreferred 10 digit PIN’ and send to 7326 Retrieve forgotten ‘alias number’ - write ‘RTPC’ and send to 5252 The chosen ‘alias number’ should not start with 019