Vritti March 2019 | Page 3

vritti Blurb Dear readers, Today, digital is a reality and providing the right ‘digital experience’ for different user segments is an imperative. ‘FANG’ companies - Facebook, Amazon, Netflix and Google have mastered the game of delivering the right ‘digital experience’. Banks who want to improve their ‘digital experience’ strategy can learn few tricks from FANG companies. We discuss more on this in our first article ‘‘FANG’ification of Banking’. Next, we look at digital financial services from the social lens and explore how mobile money is helping to bridge the gender gap in financial access in the article ‘Closing the Gender Gap’. We also explore the role of digital payments in strengthening fight against disease outbreak in the article ‘Tackling Health Crisis with Digital Payments’. Lastly, we go to Indonesia to find how digital payments are progressing in the world’s largest island nation in the article ‘The Indonesian Digital Payments Story’. I hope you like reading these articles, as much as we loved creating them. Happy Reading! Srinivas Nidugondi Chief Operating Officer, Mobile Financial Solutions at Comviva January 2017 3