Trending Now vritti August 2020
13
COVID-19 triggered factors like social distancing
and lockdown are forcing consumers to change
their behaviour, and operators should leverage
this to increase adoption of their digital services
like online recharge, self-help, etc. This is
also an ideal situation to win customers' hearts
by extending exclusive offers like billing
discounts, extra validity, free services etc.
Such moves will enhance customer loyalty
and help them in the long run.
COVID-19 crisis has clearly proven that
telecom services are critical for any country,
crisis or no crisis. Operators should utilize this
opportunity and urge policymakers to help
them in acquiring more spectrum and
providing tax sops to build a world-class
telecom infrastructure for their country.
Authors
Chirantan has over 11 years of experience across a gamut of industries including
telecom, management consulting and insurance. He has extensive exposure to multiple
functions such as product management, pricing, business planning and consulting. At
Comviva, he is serving as Deputy General Manager in product management for the
mobile financial solutions.
Saransh has over 6 years of experience across industries including Telecom-IT and
defence. At Comviva, he is serving as Deputy Manager in product management for the
mobile financial solutions.