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By,-Nicholas S.R.B.
oday the tourism industry has reached the stage of maturity. Tourists today are more experienced and become more conscious in their choice of holidays, in terms of destination and activities. The tourism industry itself is very competitive with many new destinations. Each country is trying to attract the tourists to their destinations. The days that Destination Marketing Organizations (DMOs) just simply promote the destinations and then wait for the tourists to visit the destinations are gone. Today tourists need to be convinced in which destinations have to be marketed effectively to maintain the market share and attract new market. There have been an increasing number of tourists visiting destinations attributed through films and television series which are not directly related to tourism promotion campaigns. This phenomenon is called filminduced tourism or movie-induced tourism. Film-induced tourism is defined as “tourist
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visits to the destination featured on television, video, or cinema screen”. Filminduced tourism is one of the fast growing sectors of the tourism industry. The increasing popularity of film-induced tourism owes to the ?\?H?[?\??][?[ ?]?[[? H????[?\?Z[?Y[?[? \? ?K?H?[Z[? X?Y ?\?\?H ?\Y H?X??YH\?H?\?[? ?[??H[?H]YY[??H\?[?\?\?Y[??[?[X]??\X?\??H ??Y?X? X[ ?\?][??^ \?Y[??K??[? [?H\?H ?YZ?[?? ?Y? ? ?Y[?? H ??Y[? ^H\?H?[KZ[? X?Y ?\?\? ???\?[?][???[\????? H ??YH ?? ]\?H ?\?\?H ?]?[?YH ? H\?[?][??][ ????]\?H ???\?] K??[????Y\?X??] H ????^ ?[H?[?YH[? X?Y ?\?\?H]?H?Y[? ^YYHXZ?? ??H[? H ??[?[?? \?X?[\?\?[?][??[? ??YH??[? ?Y\?\?H\?H ??YH^[\\????[H[? X?Y ?\?\?K? HH?? H ?[??? LL H[??[Y[?? ?\?]??[?]?\?H YX\?
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