“It is so great to be a part of people’s lives. Until I started in this business, I never realized how many milestones you celebrate in a lifetime, how quickly life passes.”
From many years of baking in the kitchen with her nanny, Cedar Falls native, Natalie Brown realized it was her destiny to bake. After working at an office job for a few years, Brown invested all of her money into a small business known as Scratch Cupcakery, which has evolved into four different locations and three other neighboring businesses in just 3 years!