If sharing a streaming service
log-in is ultimately sharing
banking information or corpo-
rate information due to reusing
credentials, the younger user is
far riskier than the older user.
This works because the way in-
formation is presented,
or
framed, , shapes our purchasing
decisions.
Framing effect is a
type of cognitive bias impacted
by how a choice is worded.
www.AmericanSecurityToday.com September 2020 - Edition 48
Fear, uncertainty, and doubt
(FUD) also impact decision mak-
ing, and as an industry, cyber-
security thrives on using neg-
ative language that highlights
risk or loss in marketing mate-
rials.
People are biased towards se-
lecting outcomes that focus on
positive, , or “sure thing,” outcomes.
They are also more will-
ing to choose riskier, or more
expensive options if they are
faced with a potential loss.
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