Volume 2 | Page 11

Talent & Ideas : Diyaan What is the biggest challenge that you face either at present, or in the foreseeable future? Getting the right people for the right job in the team (yes we are hiring) and then retaining them. Achieving breakeven for Diyaan is on our mind as of now, then lucratively sustaining it and eventually expansion with a global footprint. How do you handle criticism? Criticism has led to a lot of eye-opening moments and value addition to the brand and personally as an individual. It is crucial to listen to each and every feedback and opinion although you may not entertain and buy most of it. Start ups. A glamorous world of failures? Comment. I completely agree given the statistics across industries. But that doesn’t intimidate me. It’s a way of life. Failure is a part of the process and it’s a necessity because it teaches you so much. Getting up every morning with the feeling that it’s your business, and you have to work for it to survive because you believe in it and love it, is amazing. It’s pretty much like being in love with someone. You eat, sleep, drink, dream and breathe it. How do you define success and how do you measure up to your own definition? When you feel you deserve it and are completely satisfied about your actions - that’s success. It’s a continuous process and there is no single milestone wherein I can say this is it. For Diyaan the latest feather in the cap was being associated with Vikram Phadnis and Malaika Arora Khan. Customer satisfaction, word-of-mouth and engagement are the most essential KPIs. How would you like people to remember you and your company? I would like to be remembered as a fun, energetic, loving guy and I would infuse the same into Diyaan too. Diyaan stands for celebration so when anyone feels ecstatic and joyous, and has an urge to celebrate Diyaan should pop up in his or her head…err heart. Any message for our readers? Don’t forget to be tuned in with nature and your inner self. Travel a lot. It enriches you. Spend time alone with yourself. Be intuitive. There are no rules on starting a start-up. You simply start. Make your work play or vice versa. Imagine like a kid. Believe in magic. Believe in yourself. Keenly observe things. Be a good listener. Keep learning. It keeps you young. Be inspired. Inspire others. Have fun and don’t be serious. Check it out : http://www.diyaan.com/