DESIGN AND MARKETING
z The shift in packaging sustainability is becoming visible
Millennials are driving the demand for sustainable packaging
Millennials are the driving force for the increase in demand for sustainable packaging . They are especially concerned or alert to the use of plastics in packaging , Mark Tomkinson , communications leader at United Caps said during the Sustainability Week organized by the company between 11 to 13 January 2022 .
Shardul Sharma
He said that the shift towards sustainable packaging is visible from the fact that 89 % of the manufacturers interviewed by Deloitte are actively looking to incorporate more recycled material into their packaging . Furthermore , 67 % are already in the process of moving from PET bottles to rPET .
z How do consumers act
According to the Deloitte study conducted in August last year , avoiding singleuse plastic is the most common way consumers demonstrate their commitment to sustainability . The study records that 61 % of the consumers queried say they have cut back on products that use single-use plastics . Awareness or focus on seasonality ( 49 %) and the preference for buying local goods ( 45 %) are the next biggest areas of consumer concern . Ethical and sustainability issues remain a key driver for almost a third of consumers , who claim to have stopped purchasing certain brands for these reasons .
z Key trends by segments
Tomkinson highlighted some key trends that demonstrate how customers approach various segments . When it comes to products such as fresh fruits and vegetables , consumers want more recyclable or compostable films and more paper and board-based packaging .
4 Packaging South Asia 5 February 2022