LIQUID PACKAGING
z Ready-to-drink Electral-Z + ( ORS + Zinc Solution ) gets Asepto ’ s distinctive packaging
FDC ’ s Electral-Z + launched in UFlex ’ Asepto holographic packaging
UFlex ’ Asepto , the Indian manufacturer of aseptic liquid packaging business , has been chosen as the packaging partner of FDC brand ‘ Electral Z + ( ORS + Zinc Solution )’ ready-todrink OTC product , having this unique formulation manufactured by Halewood Laboratories . The new value-added variant of Electral launched in Asepto ’ s holographic packs is available in pharmacies and health centers across India .
On being chosen as the preferred packaging partner , Ashwani Kumar Sharma , president , and chief executive officer , Aseptic Liquid Packaging Business at UFlex said ,“ The goal was to devise a strategy that highlighted the crucial fortification while also protecting the finished product inside . The basic brief was to emphasize the solution ’ s major component , Zinc — the most vital nutrient , so that it receives extra customer attention . What Asepto in turn came up with is the unique 3D holographic packaging solution , drawing attention with interactive packaging . Overall , the packaging has not only proved to be the ideal match facilitating clear communication to consumers but also highlighted the product ’ s USP .
The six-layer packaging ensures that external media such as bacteria , light , and air do not contaminate the liquid ORS packed and that the product contents stay sterile . As a result , the ORS solution has a long shelf life without having preservatives . “ Adding credence to our winning pack is the recent endorsement by SIES SOP Award 2021 for Asepto ’ s exclusive packaging for FDC ’ s ORS + Zinc Solution Electral Z +( Delicious Orange flavor ) in our value-rich holographic packs ,” Sharma added .
Talking about the product that has hit the retail shelves in this unique packaging manufactured by Asepto , Nandan Chandavarkar , joint managing director , FDC remarked , “ Packaging is extremely vital for the ORS category for the simple
Asepto Holographic Packs chosen to launch FDC Electral Z + ( ORS + Zinc Solution ). Photo Asepto
24 Packaging South Asia 5 February 2022