FASHION
volts.2014
our girls the face of
A
FASHION
Lolita fashion is a fashion subculture originating in Japan
that is based on Victorian-era clothing, but the style has
expanded greatly beyond Japan. The Lolita look began
primarily as one of modesty with a focus on quality
in both material and manufacture of garments. The
original silhouette is of a knee length skirt or dress with a
“cupcake” shape assisted by petticoats, but has expanded
into various types of garments including corsets and floor
length skirts. Blouses, knee high socks or stockings and
headdresses are also worn.Lolita fashion has evolved into
several different sub styles and has a subculture that is
present in many parts of the world.
Although many people point to Japan for the Lolita
trend, as the creator of the “Lolita Fashion”, the origin
of its meaning is complex, and remains unclear. It
is likely the movement started in the late 1970s
when famous labels including Pink House, Milk
and Pretty (later known as Angelic Pretty)
began selling clothes that would be considered
“Lolita” by today’s standards. Shortly after
that came Baby, The Stars Shine Bright, and
Metamorphose temps de fille.
In the 1990s, Lolita fashion became better
recognized, with bands like Princess
Princess coming into popularity at the
time. These bands wore intricate
costumes, which fans began
adopting as their own style.
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