Today's Modern Fashion
What defines fashion today? In the competitive world of fashion, how do brands continue to stay on top and be the icons that they are today? In this article, we will explore the various options that consumers have today and the impact of the rapid changes in trends and preferences.
Gucci. Chanel. Saint Laurent. Louis Vuitton.
In today's society, the new rich flaunt their wealth through the luxury brands that they display on their bodies - Birken bags with Chanel shoes, and Hermes shirts.
The global luxury goods industry has been an upward climb for many years. Despite the fact that there hasn't been many studies and research within the luxury goods industry, it was reported on statista.com that the value of the luxury goods market was worth $314, 358 dollars in 2018.
As trends change, luxury brands try to adapt with them.
Despite the difficulties these brands have today, designers are challenged every day to stay in business and satisfy the demands of consumers. With satisfaction in meeting orders and self-artistic fulfillment, designers tend to start exploring and work for other competitors.
Thus, the endless cycle of designers rotating around the industry, tailoring their clothing to the desires of the customers and the never-ending recycle of clothes and trends.
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Magazine Model by Grace Kim '19, Mixed Media
Magazine Model, by Grace Kim '19, Mixed Media
by Grace Kim '19