AUTHENTICITY
There is an open
secret that is
staring us in the
face
And it is time for us as marketers to
own up to it. We have reached an inflection point in our careers. And it is
not just about our jobs and our line of
business. This a defining moment in
our global history where the trajectory
of culture, consumer lifestyles and the
very fabric of life seems to be twisting
backwards towards the past.
It is only our trust in the gyroscopic
compass of our smartphones that
makes us believe that we are futureforward.
VOICE #1 p.2