Voice #1 Authenticity Voice #1 Authenticity | Page 13

The Library 47 Keong Saik Road Singapore >> Follow this link to access more articles A SPEAKEASY WITH SERIOUS STYLE Styled as a shop that resembles a library, The Library is a cocktail bar that is inspired by the New York speakeasies of the Prohibition Area but is reinterpreted to appeal to a contemporary clientele of cocktail afficionados. Located in a row of restored heritage shophouses in the increasingly fashionable Keong Saik Road area of Singapore’s Chinatown. It recognises that its discerning clientele are increasingly shunning logos, it avoids overt publicity and is not active on social media. Tapping into our desire to be part of our global history and create a story behind the places we visit, the Prohibition era is a time synonymous with style, decadence, gangsters, secret liaisons and the illicit consumption of alcohol – making cocktails highly desirable, exciting and unattainable. Jazz music blossomed – it’s smoky, sultry tones perfectly fitted the era. Books like F Scott’s Fitzgerald’s The Great Gatsby, romanticised the era even more. “ MAKE SURE YOU VE GOT THE PASSWORD..... To give a truly authentic experience, The Library requires a password to enter. It’s a fun, tempting and whimsical space designed to recreate the speakeasy style. A secret den, featuring bolted copper tables, colours are warm and red-hued and evoke the era. Inspired by the New York speakeasies of the Prohibition era, this fun and playful place is whimsical and never takes itself too seriously. In stark contrast to the authentic design, its cocktails are trenddefying and playful. It has generated quite a buzz. The-Shrub-A Dubck cocktail comes in a tiny bathtub with a side of rubber duck. VOICE #1 p.12