vogue magazine Jun. 2015 | Page 52

the HYPE over It is the first thing that pops up as soon as you search “coa” on Google and has everyone talking about it. If you thought why are people going crazy talking about a little city located in California, well… They’re actually not… exactly. “It is fast becoming one of the biggest festivals in the world, extending from a weekend festival to a two weekend extravaganza last year, and now Coachella has sold out in record time, with all general 49 tickets for both weekends gone in under three hours. Since the festival’s inception back in 1999, it has continued to grow. … 1. Reunions The organizers of Coachella have surpassed themselves in recent years with pulling together bands to reunite and headline, from Pixies to Pavement, and now OutKast. Whatever their magical powers of persuasion are over these artists (my guess is: money), these sometimes once-in-a-lifetime reunions make the desert jaunt worth it.