Since being appointed as the brand’s
creative director, Peter Dundas has revived
Emilio Pucci with his king-of-cool
approach, which is combined with an
update to that signature Pucci print work
and glamour.
THE EMILIO PUCCI STORY
The Emilio Pucci story began when
Olympic skier Emilio Pucci began designing
ski wear under his eponymous label, which
then grew quickly to become one of Italy’s
most prestigious destinations for easy,
elegant glamour. With Norwegian-born
Dundas now at the helm, the legendary
luxury brand continues to flourish. Invest
now in true time-transcending classics.
Article by: mytheresa.com
THIS SEASON AT EMILIO PUCCI
Pucci’s
instantly
recognisable
kaleidoscopic prints have been favoured by
the jet-set pack for decades and that’s
unlikely to change anytime soon. However,
this season Pucci’s offerings go way beyond
prints. Like most of Milan this season,
Peter Dundas took inspiration from the ’
70s. Of course the Pucci take on the ’70s is
somewhat more polished than everywhere
else. Emilio Pucci SS15’s bohemian beauty
is more first-class ticket material than
world-wandering hippy. We love the
beading applied to mini dresses and
jumpsuits, flared silhouettes and Peter
Dundas’ immaculate tailoring.
20